Enterprise Vision

The Control Point for Food Retailers

We're building the system of record for food retail—a single, AI-native platform that controls the data, workflows, and relationships that power every independent grocer.

The Opportunity

Why Control Points Matter

In Vertical SaaS, control points are systems of record that own critical data and workflows. They experience lower churn, higher customer lifetime value, and expanded opportunities to cross-sell and upsell additional products.

Control points emerge from two key strategies: being the starting point for mission-critical workflows, and data gravity—the ability to collect, integrate, and leverage data across operations.

Lower churn, higher LTV

Expanded cross-sell opportunities

Data gravity and network effects

Platform economics

Control Point System of Record

Transaction System of Record

The Point of Sale is the single most strategic entry point into food retail. Every transaction, every item, every customer interaction starts here. Owning the POS means owning the control point.

Unified Data Platform

We integrate and own the data—transactions, inventory, labor, suppliers. This data gravity allows us to solve problems that siloed systems cannot, from margin optimization to demand forecasting.

The Super Bundle

As the control point, we can offer a "super bundle" of revenue-accretive products. Every incremental offering that helps a merchant grow increases stickiness, retention, and can be monetized across multiple products.

AI-Native, Not Retrofitted

We're building with agentic AI and machine learning at the core. With generative AI, control points can now "run the business AND do the work"—something legacy systems simply cannot achieve.

The Vision

The Industry Ledger

Our vision goes beyond a single-store system of record. We're building the industry ledger—a single source of truth that tracks multiple stakeholders over time: merchants, suppliers, distributors, and consumers.

Almost all legacy control points revolve around being the system of record for individual companies. By integrating into each of them and being the source of truth for all related stakeholders, we leap over these providers entirely. This is how you dramatically increase TAM.

Multi-stakeholder data platform

Merchant-supplier-distributor integration

Industry-level problem solving

Platform economics and network effects

Industry Ledger Single Source of Truth

Incremental Consumer Demand

In Vertical SaaS, bringing in customers beats most other value propositions. We're building capabilities to help merchants generate incremental demand—through customer loyalty programs, conversion optimization, and integration into more demand sources.

When we can help merchants grow revenue, we fund the adoption of everything else we offer. This creates a powerful flywheel.

Success Take Rate

Our product roadmap is designed to co-benefit from our merchants' success via a meaningful take rate on their revenues. Every product we provide to grow revenue increases stickiness and retention—and may be monetized by multiple offerings.

This is the "super bundle" at work: products sold to each stakeholder—owner, employee, customer, supplier—benefit every stakeholder.

Changing the Consumer Experience

Food retail has a fragmented value chain separating producers from consumers through layers of wholesalers, distributors, and retailers. We can improve the end consumer experience as a specialized form of workflow gravity.

Multi-party communication, product data, quality verification, procurement optimization—these become control points when we do them better than anyone else.

Embedded Services

Digital services improve dramatically with the interjection of human assistance, particularly for complex, unfamiliar, or high-stakes tasks. A live person brings clarity, speed, and confidence.

Our embedded services can provide strong account ownership and serve as trusted advisors—a proven path to becoming an irreplaceable control point.

The Formation Stage Advantage

New merchants are uniquely open to establishing long-term advisory relationships. By engaging them at formation—when they're launching their business—we build ongoing relationships that compound as they scale.

Merchants who work with trusted advisors from day one tend to do better. We become their business coach, not just their software vendor.

The Ecosystem Effect

In our vertical, we can be as dominant as Windows or Salesforce in theirs. We compound our gravity by having all players—vendors, distributors, service providers—integrate into us.

This is integrate and surround taken to its logical conclusion: we surround existing control points with our products AND the industry's third-party products. Eventually, we become the only platform that matters.

Run the Business AND Do the Work

With agentic AI, we don't just help you manage standardized operations—we can execute the specialized "craft" of your business. Legacy systems can't do both.

Maximum Data Gravity

Every transaction, every employee hour, every inventory movement flows through one unified data layer. With AI, this data has unprecedented gravity.

Starting Point Advantage

If you own the authoring tool, you have an unfair right to cross-sell downstream functionality. We own the POS—the starting point for every transaction.

The Ecosystem

Like Windows or Salesforce in their verticals, we're building platform economics. When you're important enough, every third-party needs to integrate with YOU.

Formation & Access

Helping merchants from their first minute of operation gives us an unfair advantage to sell every offering they'll ever need. We're their trusted advisor from day one.

Account Ownership

Our primary user is the owner—the one who signs the checks. When you're the most important vendor, you're trusted, vetted by procurement, and have their attention.

Strategic Dominance

"Control points can be strategically dominant and dramatically increase TAM size. The future of food retail starts with owning the control point—and that's exactly what we're building."

One or two Vertical SaaS players may dominate in any market. We intend to be that player for food retail— the control point that every merchant needs, that every competitor must integrate with, and that eventually becomes synonymous with running a grocery store.

Become Part of the Control Point

Whether you're a merchant looking for your last system of record, or an investor interested in the platform that will dominate a $1.5 trillion industry—let's talk.

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