1. We Own the Starting Point
If you own the authoring tool, you have an unfair right to cross-sell downstream functionality. We own the POS—the starting point for every transaction. Every sale that flows through us creates opportunity to add value across the entire merchant operation.
2. Maximum Data Gravity
Every transaction, every employee hour, every inventory movement flows through one unified data layer. With AI and machine learning, this data has unprecedented gravity—it becomes more valuable over time, and harder for competitors to replicate.
3. AI-Native Architecture
We're building with agentic AI at the core—not retrofitting AI onto legacy systems. With generative AI, control points can now "run the business AND do the work." Legacy systems were designed for standardized operations; we're designed for intelligent automation.
4. The Ecosystem Effect
Like Windows or Salesforce in their verticals, we're building platform economics. When you're important enough, every third-party needs to integrate with YOU. We compound our gravity by having all players—vendors, distributors, service providers—integrate into us.
5. Trusted Advisor Status
Our primary user is the owner—the one who signs the checks. When you're the most important vendor, you're trusted, vetted by procurement, and have their attention. Merchants with trusted advisors do better, and we become that advisor from day one.